Creative supplies an extensive
range of Asian as well as basic flavours to their customers
in the region. Among these are Asian flavours such as
durian, guava, honeydew and wintermelon and local specialities
like chendol, gula-melaka, yam and pandan. Its vegetarian
meat flavours, such as chicken, beef, pork and roast
pork flavours were a huge success in Taiwan.
While it is true that the food industry has increased
in sophistication over the last decade, the customers
are just as demanding and price conscious as before.
It is important to sell a proven, high quality product
at a competitive price.
Lower prices are plausible only
if the volume is big. "The secret in selling flavours
at low prices is a larger volume. I have the capacity
to produce 1,000 tonnes of vanilla a year," said
Koh. "A high inventory is also maintained to meet
urgent demands. We cannot give service out of nothing."
If dedication is the most important
ingredient in Vanilla flavour, VK Creative has
dedication proven by dedicating one complete factory
at Johor, Malaysia solely to produce Vanilla powder.
Our sales have proven that we are moving forward day
by day towards our annual target of 1000 tons!
Click here to see our packing of 675kg per pallet of
Vanilla powder and 900kg pallet, 10 pallets x 1025.5kg
= 1 for a 20ft container.
The flavour industries, I believe,
is going through a great time of evolution. We have
to develop flavours that are good in the sense of product
application coupled with very competitive price and
maintaining the quality. In markets like Indonesia,
Vietnam, Thailand and other developing markets, the
currency is weak against the US dollars or Sterling
Pound or even Singapore dollar. Hence, the buying power
is very much reduced. What they used to buy e.g. $1.00
is now costing them 2 to 3 times more. Therefore, a
company who is flexible in creativity, good product
quality and most importantly, being able to deliver
the product in the shortest time will surface among
the rest. VK Creative is in very good position
to take this placing because we are an innovative, dynamic
and above all, flexible company. Throughout our last
14 years of manufacturing for the region, we have a
proven record of being able to deliver our products
promptly. Therefore, potential customers who are not
sure of VK Creative's products only need to ask
around. You can rely on VK Creative for your
flavour needs because we are dedicated and committed
to give you the best quality at a very competitive price
which we call VFM. Our company's 3 core values are as
follows:
1) QUALITY - This is our
commitment to produce the real taste for our flavours.
2) VALUE FOR MONEY (VFM)
- To put the real taste in a container is our commitment
to give our customer value for money flavours in terms
of dosage in the final products.
3) SERVICE - We are geared
to give fast delivery - we can deliver all our standard
products within 48 hours upon firm order.
Therefore you can rely
on VK Creative for your flavour needs. Click
here to see VK Creative's flag.
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